Advertising’s historic pivot point

Advertising / Branding / Marketing, Startups

This is a piece I originally published in Contagious. An understandable malaise in ad agencies surrounds all things digital. Low revenues on the one hand and a new answerability to metrics on the other are accompanied by a sense that digital formats remain largely underdeveloped, and that new, possibly unwelcome, surprises await. This is a moment of uncertainty. But it …