Frederick Taylor, DEC, and Zynga: how does “idea fuel” filter to the top of perpetual beta organisations?

Business Strategy, Internet History 2 Comments

I broke bread with the speakers after the Dublin Web Summit on Friday (see my coverage of the Summit for Wired UK), and sat opposite Marcus Segal, Zynga’s Chief Operating Officer for Games. Segal is faced with a hell of a problem: Zynga is growing like a super nova, and the model it uses relies on trying out new ideas …