Advertising’s historic pivot point

Advertising / Branding / Marketing, Startups

This is a piece I originally published in Contagious. An understandable malaise in ad agencies surrounds all things digital. Low revenues on the one hand and a new answerability to metrics on the other are accompanied by a sense that digital formats remain largely underdeveloped, and that new, possibly unwelcome, surprises await. This is a moment of uncertainty. But it …

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An experiment in startups working with news media companies: looking back at The Irish Times Digital Challenge

Business Strategy, Startups

(This post also appeared in The Irish Times on 4 October 2012.) LAST FRIDAY, at The Workman’s Club on Wellington Quay in Dublin, an Irish technology start-up company called GetBulb was announced as the overall winner of The Irish Times Digital Challenge. GetBulb has produced a system that can rapidly create data visualisations suitable for both high-resolution print and for …

New Audiences and the digital fourth wall

Media (Culture / Content) Leave a Comment

Working on the forthcoming book. Here’s a teaser the changed media environment… The theatres of the Elizabethan and Stuart eras were venues where ‘a thousand townsemen, gentlemen and whores, porters and serving–men together throng’, according to one contemporary account. The decorum of the modern theatre did not apply. Heckles and sometimes projectiles came at the players from every direction. To …